Key Information About Serac Developments Serac Developments entered the Egyptian market in 2022...
Key Information About Serac Developments
Serac Developments entered the Egyptian market in 2022 through an Egyptian-Emirati investment alliance led by businessman Tarek Soliman, who has extensive experience in the gold and diamond sector. The company began its operations in Cairo before expanding into New Cairo, the New Administrative Capital, and Sidi Abdel Rahman. Its presence has been built around high-demand locations rather than rapid expansion without a clear direction.
The Serac Developments portfolio includes five announced projects, comprising three commercial, administrative, and medical developments and two resort projects on the North Coast. City Hall New Cairo covers 16,000 square metres, while City Hall New Capital covers 15,445 square metres. Shamasi extends across 70 feddans, while Alura occupies 4 feddans. The company’s capital and total investment value have not been officially disclosed.
Serac Developments competes through strategic site selection and a portfolio distributed between East Cairo and Sidi Abdel Rahman. It has also worked with recognised design professionals, including architect Mohamed Hafez and designer Hany Saad. The company does not depend on a single asset class, as its portfolio covers commercial, administrative, medical, and resort properties, although clearer official information about completed handovers is still required.
About Serac Developments
Serac Developments was established in 2022 through a partnership between Egyptian investors operating in the gold and diamond sector and several Emirati partners. The board is led by Tarek Soliman, who represents the Egyptian side of the alliance. The company originated from a sector focused on managing high-value assets before transferring that experience into selected commercial and resort developments with defined locations and uses.
Serac Developments History and Journey
The company’s announced journey began in November 2022 with the launch of City Hall Mall in New Cairo as its first project. The portfolio later expanded to City Hall Ninety and City Hall in the New Administrative Capital before moving into the North Coast market through Shamasi and Alura at kilometre 134 in Sidi Abdel Rahman. These stages reflect a calculated transition between two markets with different demand patterns.
Serac Developments Vision and Mission
The vision of Serac Developments focuses on creating assets with growth potential, selecting locations that maintain demand, and connecting architectural design with the practical use of each project. Its mission addresses both investors and end users rather than concentrating only on sales. The company operates across varied project scales, starting with units from 32 square metres in the New Capital and reaching resort developments covering a total area of 70 feddans.
- The company has launched five announced projects across New Cairo, the New Administrative Capital, and Sidi Abdel Rahman, with clear diversity in property activities and uses.
- Serac Developments appointed architect Mohamed Hafez and designer Hany Saad for City Hall New Cairo to support the project’s architectural and functional planning.
Serac Developments Projects
The Serac Developments portfolio includes five announced projects, with three mixed-use developments in East Cairo and two resort projects in Sidi Abdel Rahman. The City Hall projects should be clearly separated when presented to avoid confusion between their phases and locations, particularly because of their similar names and different target cities.
- City Hall Mall New Cairo.
- City Hall 90 New Cairo.
- Mall City Hall New Capital.
- Shamasi North Coast.
- Alura North Coast.
