Privacy Policy – Shary

How Shary Collects, Uses and Protects Your Data

Last Updated: 9 September 2026

1. Introduction

Shary, referred to in this Privacy Policy as the “Platform”, “Shary”, “we”, “us” or “our”, is a digital real estate platform based in the Arab Republic of Egypt and available through the website www.shary.eg, the Shary application and its related digital services and channels.

We respect the privacy of our users and are committed to protecting their personal data and processing it responsibly in accordance with applicable Egyptian laws and regulations, including Law No. 151 of 2020 concerning the protection of personal data and any subsequent applicable legislation or regulations.

Shary aims to simplify the property search journey, provide real estate information, help users identify suitable properties and projects, and facilitate communication with developers and relevant real estate entities.

Shary is not necessarily the owner, developer or manager of any real estate project displayed on the Platform. The appearance of any project, unit or real estate information on Shary does not mean that Shary owns, manages or exclusively represents the developer unless this is expressly stated.

Prices, payment plans, availability, specifications, delivery dates and other information relating to real estate projects may change from time to time. Shary seeks to provide accurate and updated information, but final information remains subject to confirmation by the project owner or developer.

This Privacy Policy applies to the use of the website, application, enquiry and contact forms, telephone calls, WhatsApp, email and any other digital services or communication channels provided by Shary.

By using any Shary service or providing your information through the Platform, you acknowledge that you have read and understood this Privacy Policy and agree to the processing of your data as described herein to the extent permitted by law.

2. Key Terms

Cookies: Small files stored on your device through your browser that help operate the website, improve the user experience, analyse usage and remember certain preferences.

Personal Data: Any information that can directly or indirectly identify an individual, such as a name, telephone number, email address or other related information.

Technical Data: Information relating to the device, browser or manner in which the website or application is used, such as IP address, device type and operating system.

User: Any person who accesses the Shary website or application or uses any of its services.

Services: All services, features and content provided by Shary through its website, application or digital channels.

Third Parties: Developers, real estate entities, technical service providers, analytics platforms, advertising platforms and any other parties that may work with Shary to provide services or fulfil user requests.

3. Data We Collect

Shary may collect information that users provide directly, including:

Full name.
Telephone number and WhatsApp number.
Email address.
Account and registration details.
Area or city of interest.
Required property type.
Real estate project of interest.
Budget or purchasing capacity voluntarily disclosed by the user.
Property preferences.
Details of enquiries, requests and communications.
Any information or documents the user chooses to provide through available services.

We may also automatically collect certain technical data, including:

IP address.
Device type.
Operating system.
Browser type.
Referral source.
Pages visited.
Duration of visits and interaction with the website.
Error and performance data.
Application usage data.

Shary does not aim to collect sensitive personal data that is unnecessary for providing its services.

4. Where We Obtain Data

We may obtain data from:

The user directly when registering, submitting a form or contacting us.
Use of the website or application.
Telephone calls, WhatsApp or email.
Interaction with Shary digital advertisements.
Analytics and tracking tools used on the website or application.
Developers or real estate entities where there is a legitimate reason for doing so.
Technical, marketing and analytics service providers.
Information that the user chooses to make publicly available on social media platforms where legally permitted.

5. How We Use Your Data

We may use the data we collect for the following purposes:

Responding to your enquiries and requests.
Contacting you regarding a project or property for which you requested information.
Providing information about prices, locations, payment plans and availability.
Helping you find a suitable project or property.
Facilitating communication between you and a developer or real estate entity when requested.
Improving Shary services and content.
Improving the user experience.
Developing new website and application features.
Analysing use of the Platform.
Measuring and improving advertising campaign performance.
Measuring conversions and enquiries resulting from advertisements.
Preventing fraud and misuse of the Platform.
Protecting the security of the website and application.
Sending service-related updates or information.
Sending offers or marketing content where legally permitted or with your consent.
Complying with legal and regulatory requirements.

6. Legal Basis for Processing Personal Data

Shary processes personal data based on one or more appropriate legal grounds, including:

User consent.
Fulfilling a request or service requested by the user.
Legitimate interests, such as improving services, protecting the Platform and preventing misuse.
Compliance with legal and regulatory obligations.

Where processing is based on consent, the user may withdraw that consent by contacting us.

7. Sharing Data with Third Parties

Shary does not sell users’ personal data.

Limited and necessary information may be shared in the following circumstances:

Developers and real estate entities: If a user requests information about a particular project or asks to communicate with a developer, the user’s name, telephone number and relevant enquiry details may be shared with the relevant party in accordance with applicable laws and required consents.

Shary team: Data may be made available to authorised employees and consultants responsible for handling the user’s request.

Technical service providers: Such as hosting providers, database providers, email services, messaging and WhatsApp services, security services and maintenance providers.

Analytics and advertising platforms: Such as Google, Meta, TikTok, Snapchat and other services used to measure performance and improve campaigns.

Legal authorities: Where disclosure is required by law, court order or an official request from a competent authority.

Depending on the nature of the relationship, Shary takes appropriate measures to help ensure that shared data is used only for the purpose for which it was provided.

8. Cookies and Tracking Technologies

Shary may use Cookies and similar technologies to improve the performance of the website and application.

These may include:

Essential Cookies: Required for basic functions to operate.

Analytics Cookies: Used to understand how the Platform is used.

Marketing and Advertising Cookies: Used to measure advertising performance, track conversions and improve campaigns.

Local Storage: Used to store certain information relating to the user experience on the user’s device.

Sessions: Used to support the operation of services during the user’s visit.

Users may control, delete or disable Cookies through their browser or device settings. However, disabling certain Cookies may affect some website or application functions.

9. Advertising, Marketing and Retargeting

Shary may use digital advertising technologies to measure campaign performance and improve the delivery of advertisements to relevant audiences.

These technologies may include:

Google Ads.
Google Analytics.
Meta Pixel.
TikTok Pixel.
Snapchat Pixel.
Any other tools that may be used in the future.

Remarketing / Retargeting technologies may be used to display more relevant advertisements to users after they visit the Shary website or interact with its services, subject to the user’s settings and the policies of the relevant advertising platforms.

10. Analytics Services and Pixels

Shary may use analytics tools and technologies such as Pixels to understand actions performed by users on the website or application, such as visiting a page, submitting a form or interacting with specific content.

This data is primarily used to measure performance and improve services and advertising campaigns.

Any processing carried out by these platforms is subject to the privacy policies of the relevant platform.

11. Data Retention

Shary retains personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, or protect the rights of Shary and its users.

Retention periods may vary depending on the type of data and the nature of the relationship with the user.

Enquiry data may be retained for a period that allows us to follow up requests and improve services.

Data relating to transactions or legal obligations may be retained for a longer period where required by law.

Once the data is no longer required, it may be deleted, anonymised or otherwise made non-identifiable, subject to technical capabilities and legal requirements.

12. Transfer of Data Outside Egypt

Shary may use technical, hosting, analytics or advertising service providers located outside the Arab Republic of Egypt.

As a result, certain data may be processed or stored outside Egypt.

Where this occurs, Shary seeks to take appropriate measures to protect the data in accordance with applicable laws and regulations and in a manner appropriate to the nature of the data and the purpose of processing.

13. Data Security

Shary considers the protection of user data an important priority.

Security measures may include:

Using secure HTTPS connections.
Restricting access to data to authorised persons.
Using trusted technical service providers.
Protecting systems and databases through appropriate technical measures.
Regularly reviewing security procedures.
Taking measures to prevent unauthorised access or use.

However, no method of transmitting or storing data over the internet can be guaranteed to be 100% secure.

14. Your Rights Regarding Your Data

Subject to applicable laws, users may have the right to:

Access their personal data.
Know what personal data is held about them.
Correct inaccurate information.
Update their data.
Request deletion where permitted by law.
Withdraw consent.
Object to certain forms of data processing.
Request restriction of processing where permitted.

To exercise these rights, users may contact us using the contact details provided at the end of this Privacy Policy.

We may request additional information to verify the identity of the person making the request and to protect user data from unauthorised access.

15. Privacy of Minors

Shary services are primarily intended for adults seeking real estate properties or property investment opportunities.

Shary does not knowingly seek to collect personal data from individuals under the age of 18.

If we become aware that personal data relating to a minor has been collected without the required legal basis or consent, we will take appropriate action in accordance with applicable law.

16. Third-Party Services and Links

Shary may contain links, content or services provided by third parties.

These services are governed by the privacy policies and terms of the relevant third-party providers.

Shary is not responsible for the independent privacy practices of such third parties, and users are advised to review their policies before providing any personal data.

17. Employees and Job Applicants

If you apply for a position with Shary, we may collect information that you voluntarily provide, such as contact details, your CV, professional experience and qualifications.

This information is used for recruitment, human resources and management of the application process.

18. Sale, Merger or Closure of the Business

If Shary is sold, merged, reorganised, or transfers part or all of its assets, certain personal data may be transferred to the entity taking over the business to the extent permitted by law.

In such circumstances, Shary will seek to ensure the continued protection of personal data under this Privacy Policy or an alternative privacy policy, and users will be informed where required by law.

19. Limitation of Liability

Shary takes reasonable measures to protect user data but cannot guarantee absolute protection against all cyber risks or technical failures beyond its reasonable control.

Shary is not responsible for the independent privacy practices of third parties, including developers, service providers and advertising platforms, where they process data in accordance with their own privacy policies and legal obligations.

Shary is also not responsible for inaccurate information provided by users themselves.

20. Governing Law and Dispute Resolution

This Privacy Policy is governed by and interpreted in accordance with the laws of the Arab Republic of Egypt.

If a dispute arises in relation to this Privacy Policy or the processing of personal data, the parties will first seek to resolve the matter amicably through direct communication.

If an amicable resolution cannot be reached, the competent Egyptian courts shall have jurisdiction to resolve the dispute in accordance with applicable law.

21. Changes to This Privacy Policy

Shary may update this Privacy Policy from time to time to reflect legal, technical or operational changes or the introduction of new services.

The updated version will be published on this page and the “Last Updated” date will be revised accordingly.

Where material changes require notification to users or renewed consent under applicable law, Shary will take the appropriate steps.

22. Privacy Contact Information

If you have any questions or requests relating to this Privacy Policy or your personal data, you may contact us through:

Email: info@shary.eg

Website: www.shary.eg

Address: 3 Skies Plaza Mall – New Cairo – Egypt